Your partner for growth
We're The Sales Factory, a sales solutions company and your partner for growth providing strategic sales, lead generation, and market intelligence solutions. We help B2B companies achieve revenue goals faster with data-led strategies and an expert team.
The Sales Factory is built on our Mission, Purpose, and Values.
Our Mission:
Our Purpose:
Our Values:
Our story of growth
The Sales Factory began in a small co-working space in downtown Toronto with the co-founders helping startups find new business. Founded in 2018 and since those humble beginnings, we have grown to one of the leading, industry recognized, and award winning B2B sales and lead generation providers in the world. Now operating in multiple languages and countries helping companies of all shapes and sizes across industries to achieve their revenue goals faster.
We act as your all-in-one turnkey outsourced business development team, which includes research, oversight, experience, and outreach. We build your outbound playbook, including your ideal customer profile and personas, strategic messaging, and building prospect lead lists. From there we do all the heavy lifting outreach to qualify leads, gain interest, to connect you with your ideal customers.
Since 2018, The Sales Factory was ranked 9th Top Growing Company in 2023 by the Globe and Mail.
Our mission for growth
To drive new business and accelerate growth by solving complex sales problems to connect you with buyers.
With every client partner we work with around the world, our goal is the same: To drive new business and accelerate growth. We solve your outbound sales problems by building and executing sales strategies that connect you with the people who should be buying your products or services - your ideal customers.
At The Sales Factory, we give you confidence with our partnership by producing results quickly. Through a low-risk process of rapid development, deployment and iteration, all grounded in years of experience. We’ll set you up with real, tangible prospects gathered by our highly trained local professionals using our proven strategies.
Our driven team is enabled with the best technologies and committed to finding qualified leads and quality opportunities. We drive interest and engagement and open the door for your sales team to do what they do best—close deals.
Spend less time sourcing leads and more time closing deals
B2B sales and lead generation designed to engage your customers and drive your business forward. Experience hyper-qualified sales opportunities with our expert team committed to your growth.
Talent & Resources
We have a bench of driven B2B sales talent at your fingertips and ready to go.
Time & Capacity
We have streamlined processes to get it done freeing you up to focus on what you do best.
Expertise & Capability
We have the knowledge and experience to stand up campaigns quickly and effectively.
Tools & Technology
We have the technology to get the job done to integrate with your business without breaking the bank.
Meet our founders
Meet the leaders behind the most driven outsourced sales solution company. We’re revolutionizing the way our partners connect with their ideal customers to achieve revenue goals faster.
We want to meet you and learn about your business. Partner with us today and experience the The Sales Factory difference because together we will drive growth, and together we will grow.
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Paul Griffin
Paul Griffin
CEO + Co-Founder
After completing his MBA, Paul gained experience in both B2C and B2B sales and marketing at Fortune 500 companies such as Procter & Gamble, Johnson & Johnson, Nestle Skin Health, and Kraft Heinz. Pairing this with his experience running growth campaigns for startups companies such as HelloFresh, Flexday, and Well Canada, Paul brings a unique combination of strategy and execution expertise to the table.
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Eric Doucet
Eric Doucet
CRO + Co-Founder
A sales and marketing executive with over 15 years experience in direct revenue generation selling hardware, software, services, and sponsorship. Eric has direct experience in every stage of the sales funnel from business development to executive leadership. This real-world experience helps Eric shape products and messaging that resonates with prospects for success in the outbound sales channel.
What our partners say
We’re making an impact all over the globe. Here’s a sample of what its like with us on your side.
Velko T.
Bus. Dev., Genetic Research Company
"Absolutely a great partner to consider when scaling a sales team and related process. Can do attitude and professional approach to all process steps they are supporting us with."
Chris L.
Co-Founder, Robotics Company
"Very professional and reasonably priced demand generation."
Joel S.
Owner, Government Relations Company
"Utilizing The Sales Factory allowed us to increase sales without the time and effort involved in building an in-house team."
Sean G.
VP Sales, Trade Management Software Company
"It's truly a partnership. The Sales Factory holds up its end of the partnership by buying into our company goal, learning as much as possible about our services and driving solid activity behind it."
Peggy J.
Sales & Marketing, Gas & Welding Company
"They are committed and hard-working. The follow-up and follow through are fantastic. They work hard on our behalf."
Jesse W.
CEO, Digital Marketing & Media Company
"Would recommend anyone giving them a shot, ultimately it's a partnership. They are reaching out to leads on our behalf. We have had a number of promising meetings with prospects."
Kevin L.
COO, Pharma Software Company
"The Sales Factory has been delivering us strategic leads after only a few months."
TJ H.
VP, Marketing, Financial Software Company
"Great extension of our sales team! TSF has been integral to our lead outreach efforts, feedback on pain points and what's working/what's not working has been super helpful for both our sales and marketing teams."
Erin P.
VP Operations, Transportation & Logistics Company
"Great partners - highly recommend!
The Sales Factory onboarded our company within a week - got our first booking within a day and closed business on our end within 2 weeks."
Perryn O.
CMO, Robotics Company
"Strong Outbound Partner! If outbound messaging is part of your marketing & sales plan and you're selling B2B, give The Sales Factory a shot."
Cameron S.
VP, Software Company
"TSF has been able to deliver exactly what we engaged them for - first meetings with viable prospects."
Nick B.
Rev Ops, eCommerce AI Company
"TSF is helping us with our email sequencing and calling - but the big differentiator is the calling. Email is somewhat easy to automate, but calling takes focus. It's a results based business, and we have some good results!"
Gaurav G.
CEO, Wellness Company
"TSF has been consistently bringing us high quality leads and setting up demos with the right target audience."
Tyler B.
CEO, Healthcare Technology Company
"I worked with the Sales Factory to help generate leads for my startup business… They were putting at least two high-quality meetings on my calendar each week, many of which converted into higher-paying customers."
Brian M.
Cannabis Payroll Company
"They're experts in their industry. Moreover, their professionalism and responsiveness stand out."
Nuria M.
IT SaaS Platform
"They are timely and communicative. The team completes tasks on time and communicates efficiently via virtual meetings. Customers can expect a team that's easy to work with."
Andrew E.
Manufacturing Firm
"Their customer service is great. With The Sales Factory’s help, we have acquired new leads and they have delivered sales demos."
Dustin D.
Consumer Product Company
"They understand sales. The team establishes a smooth workflow through clear communication. They also boast a strong understanding of sales and are flexible in terms of making changes."
Josh I.
Consumer Product Company
"They understand sales. The team establishes a smooth workflow through clear communication. They also boast a strong understanding of sales and are flexible in terms of making changes."
Graham C.
Composite Tech Company
"We were impressed with their professionalism, organization, and efficiency. The team always delivered on time, responded to queries and concerns promptly, and provided consistent support."
Bill B.
Automation Technology Training Company
"Sales Factory quickly ramped up both lead gen and outbound calls for a newly won contract. In no time they've become the highest activity producer in our company."
Alix C.
Financial Services Company
"They were able to connect with Leads and book meetings to help us generate more pipeline."