Grow your B2B business with data-led sales & lead generation


From pre-sale to post we are a sales solutions company and your partner for growth. Accelerated with a data-led, technology enabled, experienced and driven team with a proven system to deliver results.
A Proven Process
Strategy to Succeed

From lead generation to sales optimization, we'll design a comprehensive strategy that's as unique as your business with data-driven insights, cutting-edge technology, and innovative techniques.

Talented sales team
Talent to Deliver

Our talented sales team of highly skilled, driven individuals from Canada's top universities is extensively trained and finely tuned in B2B technologies, products, and services across all industries.


Team of industry experts
Team to Achieve

Our committed industry leaders bring decades of experience and a wealth of knowledge to ensure that your strategies are not just effective, but always optimized to achieve maximum success. 


At any stage of your growth journey

From discovery to expansion, The Sales Factory supports your growth objectives with the right strategy, extensive knowledge, and real world expertise to help you achieve them.
  • Discovery

    We help teams test and validate markets, geographies, industries, models, and channels for new or existing products and services.

  • Launch

    We help teams stand up prospecting, sales, and lead generation programs that deliver results that matter quickly.

  • Growth

    We help teams looking to accelerate their growth with additional sales strategies, tactics, capacity, and capabilities.

  • Expansion

    We help teams looking to expand into new industries, markets, and geographies who don’t have the internal bandwidth or resources for the initiative.

Common Solutions

Our client partners choose us for a multitude of reasons, each as unique as the businesses we serve. From start-ups to scale-ups offering a range of products and services across all industries and verticals, we provide solutions to help you achieve your goals at any stage.


Can't quite pinpoint your challenge? Don't worry - our team of experts are here to help.

Top talent and sales resources
Talent & Resources

Sourcing, training, retaining, and managing millennial and Gen-Z employees for outbound sales can be daunting, time-consuming, resource intensive, and costly. We've got a bench of talent at your fingertips and ready to go.

Time and capacity
Time & Capacity

We get it - you've got a lot on your plate and launching or expanding a sales team feels like an impossible feat. We've got time, our dynamic team and streamlined processes will get it done freeing you up to focus on what you do best. 

Expertise and capabilities
Expertise & Capability

Navigating B2B technology and software sales requires a specialized touch - one that's both expensive and requires resources to cultivate internally. We've got the knowledge and expertise at your side without breaking the bank.

tools and technology
Tools & Technology

Having the right tools for the job can make all the difference. But keeping up with ever-changing technology can be exhausting. We're equipped with the right tools and technology to get the job done.

Our clients love us 

But don't take our word for it, take theirs. From start-ups to scale-ups across all industries, we get to work with amazing companies. Here's what some have to say.
Tyler B

Tyler B.

CEO, Healthcare Technology Company

Frame 101

"They helped me find product-market fit! I worked with the Sales Factory to help generate leads for my startup business. They assigned a super hard-working SDR to work with me, and he did a fantastic job!"

Nick B

Nick B.

Rev Ops, eCommerce AI Company

five stars

"TSF is helping us with our email sequencing and calling - but the big differentiator is the calling. Email is somewhat easy to automate, but calling takes focus. It's a results based business, and we have some good results!"

erin P

Erin P.

VP Operations, Transportation & Logistics Company

Group 171

"Great partners - highly recommend! The Sales Factory onboarded our company within a week - got our first booking within a day and closed business on our end within 2 weeks."

Jesse W

Jesse W.

CEO, Digital Marketing & Media Company

five stars

"Would recommend anyone giving them a shot, ultimately it's a partnership. They are reaching out to leads on our behalf. We have had a number of promising meetings with prospects."

Perryn O

Perryn O.

CMO, Robotics Company

five stars

"Strong Outbound Partner! If outbound messaging is part of your marketing & sales plan and you're selling B2B, give The Sales Factory a shot."



VP, Marketing, Financial Software Company

five stars

"Great extension of our sales team! TSF has been integral to our lead outreach efforts, feedback on pain points and what's working/what's not working has been super helpful for both our sales and marketing teams."


Cameron S.

VP, Software Company

five stars

"TSF has been able to deliver exactly what we engaged them for - first meetings with viable prospects."

Sean G

Sean G.

VP Sales, Trade Management Software Company

Group 171

"Great alternative to hiring an internal BDR team! TSF is our go to resource for outsourcing our BDR team's needs."


Joel S.

Owner, Government Relations Company

five stars

"Utilizing The Sales Factory allowed us to increase sales without the time and effort involved in building an in-house team."

Chris L

Chris L.

Co-Founder, Robotics Company

four stars

"Very professional and reasonably priced demand generation."


Kevin L.

COO, Pharma Software Company

four stars

"The Sales Factory has been delivering us strategic leads after only a few months."


Peggy J.

Sales & Marketing, Gas & Welding Company

five stars

"They are committed and hard-working. The follow-up and follow through are fantastic. They work hard on our behalf."

Velko T

Velko T.

Bus. Dev., Genetic Research Company

five stars

"Absolutely a great partner to consider when scaling a sales team and related process.  Can do attitude and professional approach to all process steps they are supporting us with."


Gaurav G.

CEO, Wellness Company

five stars

"TSF has been consistently bringing us high quality leads and setting up demos with the right target audience."


Our Process 

Understand target audiences
Define your target audience

We team up with you to pinpoint your most valuable customers. From there, we zero in on the specific type of customer that best suits your services. We create your Ideal Customer Profile (ICP), which is the foundation for crafting high-quality target lists of buyers for our outreach.

Identify the key outcomes & craft critical messaging
Craft critical messaging

Based on the details we gather during onboarding, we craft messaging that highlights the value you offer in addressing your ideal customers' challenges. This messaging guides our conversations and email content.

Develop engagement process that aligns with your audience.
Design the right engagement process

Drawing from our experience, we've developed effective outreach strategies, sequences, and messaging that resonate with your ideal customers.

Stand up the correct technology stack to augment talent efforts.
Stand up the right technology

If you're already using a CRM and sales automation tools, we'll seamlessly integrate into your existing setup. If not, no worries! We collaborate with various technology partners to set up with the right technology. 

Stand up the correct technology stack to augment talent efforts.Vector5
Create a go-to-market plan

We package everything up into a sound go to market plan that fits nicely into your sales process. Additionally at this stage, your sales team has begun learning the strategy, ideal customer targeting, and started refining our messaging for market readiness.

Launch and accurately measure early results.
Launch & measure results

Once we've agreed on your ideal customer and targeting plan, and the tech tools are ready, we launch into action. In the first 1-2 weeks, we fine-tune our messaging and confirm our strategy as we gain insights from the market. You'll also start working closely with your dedicated Account Manager, who will lead your account to success.

Iterate based on findings & data
Iterate on findings & data

As we reach out to potential customers, we gather insights and data to make our targeting and messaging better. Also, when we begin setting up meetings with your ideal customers, we get feedback on how well they match our qualifications and the opportunities they present.

Continuously optimize to ensure consistent results and success.
Continuously optimize for success

Armed with data & insights, we strive to continuously improve the campaign. Once we're satisfied with the results of our initial campaign, we assist you in branching out into new industries, markets, and geographies for continued growth.

Expand my team

If you currently have an inbound, outbound, or lead generation team and would like to expand or support it by bringing on industry expertise with a proven process to increase pipeline and revenue, this is the option to have it done with you.

Launch a team

If you don’t currently have an inbound, outbound, or lead generation team in house and would like to launch one - from CRM, strategy, process, and asset development, all with an experienced sales team to help deliver results quickly, this is the option to have it done for you.

Shipfusion's Growth Story

Why Shipfusion chose The Sales Factory to build out their new outbound lead generation program and deliver top of funnel pipeline for their sales team.

B&D Industrial's Growth Story

Why B&D Industrial chose The Sales Factory to build out their new outbound lead generation program and deliver top of funnel pipeline for their sales team.

Irwin's Growth Story

Why Irwin chose The Sales Factory to build out their new outbound lead generation program and deliver top of funnel pipeline for their sales team.

The Sales Factory Google reviews
The Sales Factory is a leader in Outsourced Sales Providers on G2
Clutch Top Sales Outsourcing Company Canada 2024