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Paul is The Sales Factory CEO
Our growth story
The Sales Factory started in a small co-working space in downtown Toronto with the co-founders helping startups find new business. Since those humble beginnings The Sales Factory has grown to become one of the largest business development services companies in the world, now operating in multiple languages and countries helping companies of all sizes in many different industries drive new business and accelerate growth.
The Sales Factory acts as your all-in-one turnkey outsourced business development team, which includes research, oversight, experience, and outreach. We build your outbound playbook, including your ICP/persona development, strategic messaging, and prospect lead list building. From there we do all the heavy lifting outreach to qualify leads, gain interest, and open sales conversations for you.
We deliver qualified sales meeting to you and your team, enabling you to focus more on closing deals, not sourcing them.
Our mission
To drive new business and accelerate growth by solving complex sales problems that connect you with buyers.
With every client partner we work with around the world, our goal is the same: To drive new business and accelerate growth. We solve your outbound sales problems by building and executing sales strategies that connect you with the people who should be buying your products or services.
At The Sales Factory, we give you the confidence to continue our partnership by producing results quickly through a low-risk process of rapid development, deployment and iteration, all grounded in years of experience and expertise. We’ll set you up with real, tangible prospects gathered by our highly trained local professionals using our proven strategies.
Our team pours all of our efforts and all the latest technologies into finding qualified leads, then we work to spark their interest, and open the door for your sales team to do what they do best—close deals. Through ideal customer and persona development, strategic messaging, and solid prospect lead list building, we stack the deck in your favour so you make the most of each contact and every interaction.
Spend more time closing and less time sourcing leads
More time to focus on what really matters.
Talent & Resources
Recruiting, training, and retaining top talent is a time-consuming task. Right from the start, we seamlessly integrate with your team, ensuring no downtime and a swift start-up process.
Time & Capacity
When you're planning and managing a new project, every resource counts. We step in as part of your team to enhance your capabilities and deepen the bench.
Expertise & Capability
You’re an expert in your business’s, but we’re the experts in generating quality prospects ready to buy. Together, we optimize your company's growth potential.
Tools & Technology
Boosting sales capabilities requires more than just experience or intuition. We provide the necessary technologies so you can allocate your resources where they matter most.
Meet our founders
Meet the leaders behind the worlds most driven outsourced sales solution company. We’re revolutionizing the way our client partners connect with buyers and world around them.
We look forward to meeting you and our partnership in growth. Let us fill your pipeline with real, qualified opportunities and help you close more business.
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Paul Griffin
Paul Griffin
CEO & Co-Founder
After completing his MBA, Paul gained experience in both B2C and B2B sales and marketing at F500 companies such as Procter & Gamble, Johnson & Johnson, Nestle Skin Health, and Kraft Heinz. Pairing this experience with his experience running growth for startups for companies such as HelloFresh, Flexday, and Well Canada, Paul brings a unique combination of strategy and execution to the table.
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Eric Doucet
Eric Doucet
CRO & Co-Founder
A sales and marketing executive with over 15 years experience in direct revenue generation selling hardware, software, services, and sponsorship. Eric has direct experience in every stage of the sales funnel from business development to executive leadership. This experience helps Eric shape products and messaging for success in the outbound sales channel.
Eric is The Sales Factory CRO
What our customers say
We’re making an impact all over the globe. Here’s a sample of what life is like with The Sales Factory on your side.
Velko T.
Bus. Dev., Genetic Research Company
"Absolutely a great partner to consider when scaling a sales team and related process. Can do attitude and professional approach to all process steps they are supporting us with."
Chris L.
Co-Founder, Robotics Company
"Very professional and reasonably priced demand generation."
Joel S.
Owner, Government Relations Company
"Utilizing The Sales Factory allowed us to increase sales without the time and effort involved in building an in-house team."
Sean G.
VP Sales, Trade Management Software Company
"It's truly a partnership. The Sales Factory holds up its end of the partnership by buying into our company goal, learning as much as possible about our services and driving solid activity behind it."
Peggy J.
Sales & Marketing, Gas & Welding Company
"They are committed and hard-working. The follow-up and follow through are fantastic. They work hard on our behalf."
Jesse W.
CEO, Digital Marketing & Media Company
"Would recommend anyone giving them a shot, ultimately it's a partnership. They are reaching out to leads on our behalf. We have had a number of promising meetings with prospects."
Kevin L.
COO, Pharma Software Company
"The Sales Factory has been delivering us strategic leads after only a few months."
TJ H.
VP, Marketing, Financial Software Company
"Great extension of our sales team! TSF has been integral to our lead outreach efforts, feedback on pain points and what's working/what's not working has been super helpful for both our sales and marketing teams."
Erin P.
VP Operations, Transportation & Logistics Company
"Great partners - highly recommend!
The Sales Factory onboarded our company within a week - got our first booking within a day and closed business on our end within 2 weeks."
Perryn O.
CMO, Robotics Company
"Strong Outbound Partner! If outbound messaging is part of your marketing & sales plan and you're selling B2B, give The Sales Factory a shot."
Cameron S.
VP, Software Company
"TSF has been able to deliver exactly what we engaged them for - first meetings with viable prospects."
Nick B.
Rev Ops, eCommerce AI Company
"TSF is helping us with our email sequencing and calling - but the big differentiator is the calling. Email is somewhat easy to automate, but calling takes focus. It's a results based business, and we have some good results!"
Gaurav G.
CEO, Wellness Company
"TSF has been consistently bringing us high quality leads and setting up demos with the right target audience."
Tyler B.
CEO, Healthcare Technology Company
"I worked with the Sales Factory to help generate leads for my startup business… They were putting at least two high-quality meetings on my calendar each week, many of which converted into higher-paying customers."