The Sales Factory - Outbound Sales Team For Your Success

Grow Your B2B Business With Data-Led Sales & Quality Lead Generation

 

Accelerate your growth with hyper qualified B2B warm leads with a turnkey data driven, technology-enabled team and a proven system for success.
Star Bullet
Process for success

Technology enabled insights and data-driven selling built on years of experience and industry best practices with inbound and outbound sales lead generation

 

Star Bullet
Talent for success

Our highly skilled, trained, and driven sales team is university-graduated nearshore talent in Canada, specializing in B2B technologoes, products, and services

 

Star Bullet
Team for success

Get the expertise of industry experts to ensure the success of your inbound and outbound lead generation program at any stage of your go-to-market journey

 

At Any Stage of the Go-To-Market Journey

From Discovery to Expansion, The Sales Factory supports your growth goals with the right strategy, knowledge, and experience to achieve them.
The Sales Factory - Go to Market Journey
  • Discovery

    We help teams test and validate markets, geographies, industries, models, and channels for new or existing products and services.

  • Launch

    We help teams stand up prospecting, sales, and lead generation programs that deliver results that matter quickly.

  • Growth

    We help teams looking to accelerate their growth with additional sales strategies, tactics, capacity, and capabilities.

  • Expansion

    We help teams looking to expand into new industries, markets, and geographies who don’t have the internal bandwidth or resources for the initiative.

Our Clients Challenges 

There are many challenges client partners come to The Sales Factory to help solve but these are the most common solutions we provide at every stage of growth.

Vector-1
Talent & Resources

Finding, hiring, training, managing, coaching, and retaining millennial and Gen-Z BDR talent for outbound sales is increasingly difficult.

Vector-2
Time & Capacity

You're busy, and don't have time or resources to plan, develop, launch, and manage an inbound, outbound, or prospecting and lead generation project. It's always just out of reach.

Vector2
Expertise & Capability

Specialized experience needed for sales and lead generation internally, especially for B2B technology and software services, is expensive, time-consuming and critical to your success.

Vector-3
Tools & Technology

Having the right technology needed to effectively start, deploy, and expand a sales and lead generation program is ever-changing, complex, and costly.

What Our Customers Say

Don’t take our word for it!
Tyler B

Tyler B.

CEO, Healthcare Technology Company

Frame 101

"They helped me find product-market fit! I worked with the Sales Factory to help generate leads for my startup business. They assigned a super hard-working SDR to work with me, and he did a fantastic job!"

Nick B

Nick B.

Rev Ops, eCommerce AI Company

five stars

"TSF is helping us with our email sequencing and calling - but the big differentiator is the calling. Email is somewhat easy to automate, but calling takes focus. It's a results based business, and we have some good results!"

erin P

Erin P.

VP Operations, Transportation & Logistics Company

Group 171

"Great partners - highly recommend! The Sales Factory onboarded our company within a week - got our first booking within a day and closed business on our end within 2 weeks."

Jesse W

Jesse W.

CEO, Digital Marketing & Media Company

five stars

"Would recommend anyone giving them a shot, ultimately it's a partnership. They are reaching out to leads on our behalf. We have had a number of promising meetings with prospects."

Perryn O

Perryn O.

CMO, Robotics Company

five stars

"Strong Outbound Partner! If outbound messaging is part of your marketing & sales plan and you're selling B2B, give The Sales Factory a shot."

tj

TJ H.

VP, Marketing, Financial Software Company

five stars

"Great extension of our sales team! TSF has been integral to our lead outreach efforts, feedback on pain points and what's working/what's not working has been super helpful for both our sales and marketing teams."

cameron

Cameron S.

VP, Software Company

five stars

"TSF has been able to deliver exactly what we engaged them for - first meetings with viable prospects."

Sean G

Sean G.

VP Sales, Trade Management Software Company

Group 171

"Great alternative to hiring an internal BDR team! TSF is our go to resource for outsourcing our BDR team's needs."

joel

Joel S.

Owner, Government Relations Company

five stars

"Utilizing The Sales Factory allowed us to increase sales without the time and effort involved in building an in-house team."

Chris L

Chris L.

Co-Founder, Robotics Company

four stars

"Very professional and reasonably priced demand generation."

kevin

Kevin L.

COO, Pharma Software Company

four stars

"The Sales Factory has been delivering us strategic leads after only a few months."

peggy

Peggy J.

Sales & Marketing, Gas & Welding Company

five stars

"They are committed and hard-working. The follow-up and follow through are fantastic. They work hard on our behalf."

Velko T

Velko T.

Bus. Dev., Genetic Research Company

five stars

"Absolutely a great partner to consider when scaling a sales team and related process.  Can do attitude and professional approach to all process steps they are supporting us with."

gaurav

Gaurav G.

CEO, Wellness Company

five stars

"TSF has been consistently bringing us high quality leads and setting up demos with the right target audience."

The Sales Factory Process

Our Process 

Understand target audiences and their need
01
Understand target audience.

We work with you to identify your top customers and in that group identify the type of customer with which you can deliver the best work. With this information, we develop and build your Ideal Customer Profile (ICP), which we then use to build prospect target lists for our outreach.

Identify the key outcomes & craft critical messaging
02
Identify key outcomes & messaging.

From the information gathered in our onboarding process we develop position messaging based on value you bring to solve your ideal customers' pain points. This messaging feeds our talk tracks and email copy.

Develop engagement process that aligns with your audience.
03
Develop the right engagement process.

From our experience, we have tested and built winning outreach strategies, sequences, and messaging that work based for your ideal customers.

Stand up the correct technology stack to augment talent efforts.
04
Stand up the right technology.

If you already have a working CRM and sales automation tools we will get set up within it. If you don't have anything , no problem we have a variety of technology partners that we work with to get your CRM and sales automation set up. We are also training your rep on the strategy, ideal customer and perfecting our messaging to go to market.

Stand up the correct technology stack to augment talent efforts.Vector5
05
Develop a go to market plan.

We package everything up into a sound go to market plan that fits nicely into your sales process to deliver pipeline growth. With us you can then turn your focus onto nurturing your pipeline and closing new business.

Launch and accurately measure early results.
06
Launch & measure results.

Once we are aligned on your ideal customer profile and targeting strategy, and the tech stack is set up, we go to market. In the initial 1-2 weeks we are optimizing messaging and validating strategy as we learn in market. You will also begin the relationship with your dedicated Account Manager who will quarterback your account for success.

Iterate based on findings & data
07
Iterate based on findings & data.

As we get deeper in outreach we also gather ongoing data to optimize targeting and messaging. As well, once we begin to book meetings with your ideal customer we also gather feedback on qualification and opportunity

Continuously optimize to ensure consistent results and success.
08
Continuously optimize until success.

With this information gathered, we work to optimize to get better over time. Once we are comfortable with our initial campaign we work to help you expand into new verticals and evergreen markets.

Expand my Team

If you currently have an inbound, outbound, or lead generation team but would like to bring on industry experts to work alongside your team, with a proven process to increase pipeline and revenue, this is the option for you.

I Need a Team

If you don’t currently have an inbound, outbound, or lead generation team in house and would like us to set everything up for you from CRM, process, asset development, to a functional team to deliver a growing pipeline, this is the option for you.
Shipfusion's customer story

Shipfusion's Story

How Shipfusion used The Sales Factory to build out their net new outbound lead generation program and deliver top of funnel pipeline for their outbound sales team.

The Sales Factory - 2023 Winner Fastest Growing Companies
The Sales Factory Google reviews
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