Grow Your B2B Business With Data-Led Sales & Quality Lead Generation
Accelerate your growth with hyper qualified B2B warm leads with a turnkey data driven, technology-enabled team and a proven system for success.
Trusted By
Process for success
Technology enabled insights and data-driven selling built on years of experience and industry best practices with inbound and outbound sales lead generation
Talent for success
Our highly skilled, trained, and driven sales team is university-graduated nearshore talent in Canada, specializing in B2B technologoes, products, and services
Team for success
Get the expertise of industry experts to ensure the success of your inbound and outbound lead generation program at any stage of your go-to-market journey
At Any Stage of the Go-To-Market Journey
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Discovery
We help teams test and validate markets, geographies, industries, models, and channels for new or existing products and services.
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Launch
We help teams stand up prospecting, sales, and lead generation programs that deliver results that matter quickly.
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Growth
We help teams looking to accelerate their growth with additional sales strategies, tactics, capacity, and capabilities.
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Expansion
We help teams looking to expand into new industries, markets, and geographies who don’t have the internal bandwidth or resources for the initiative.
Our Clients Challenges
There are many challenges client partners come to The Sales Factory to help solve but these are the most common solutions we provide at every stage of growth.
Talent & Resources
Finding, hiring, training, managing, coaching, and retaining millennial and Gen-Z BDR talent for outbound sales is increasingly difficult.
Time & Capacity
You're busy, and don't have time or resources to plan, develop, launch, and manage an inbound, outbound, or prospecting and lead generation project. It's always just out of reach.
Expertise & Capability
Specialized experience needed for sales and lead generation internally, especially for B2B technology and software services, is expensive, time-consuming and critical to your success.
Tools & Technology
Having the right technology needed to effectively start, deploy, and expand a sales and lead generation program is ever-changing, complex, and costly.
What Our Customers Say
Tyler B.
CEO, Healthcare Technology Company
"They helped me find product-market fit! I worked with the Sales Factory to help generate leads for my startup business. They assigned a super hard-working SDR to work with me, and he did a fantastic job!"
Nick B.
Rev Ops, eCommerce AI Company
"TSF is helping us with our email sequencing and calling - but the big differentiator is the calling. Email is somewhat easy to automate, but calling takes focus. It's a results based business, and we have some good results!"
Erin P.
VP Operations, Transportation & Logistics Company
"Great partners - highly recommend! The Sales Factory onboarded our company within a week - got our first booking within a day and closed business on our end within 2 weeks."
Jesse W.
CEO, Digital Marketing & Media Company
"Would recommend anyone giving them a shot, ultimately it's a partnership. They are reaching out to leads on our behalf. We have had a number of promising meetings with prospects."
Perryn O.
CMO, Robotics Company
"Strong Outbound Partner! If outbound messaging is part of your marketing & sales plan and you're selling B2B, give The Sales Factory a shot."
TJ H.
VP, Marketing, Financial Software Company
"Great extension of our sales team! TSF has been integral to our lead outreach efforts, feedback on pain points and what's working/what's not working has been super helpful for both our sales and marketing teams."
Cameron S.
VP, Software Company
"TSF has been able to deliver exactly what we engaged them for - first meetings with viable prospects."
Sean G.
VP Sales, Trade Management Software Company
"Great alternative to hiring an internal BDR team! TSF is our go to resource for outsourcing our BDR team's needs."
Joel S.
Owner, Government Relations Company
"Utilizing The Sales Factory allowed us to increase sales without the time and effort involved in building an in-house team."
Chris L.
Co-Founder, Robotics Company
"Very professional and reasonably priced demand generation."
Kevin L.
COO, Pharma Software Company
"The Sales Factory has been delivering us strategic leads after only a few months."
Peggy J.
Sales & Marketing, Gas & Welding Company
"They are committed and hard-working. The follow-up and follow through are fantastic. They work hard on our behalf."
Velko T.
Bus. Dev., Genetic Research Company
"Absolutely a great partner to consider when scaling a sales team and related process. Can do attitude and professional approach to all process steps they are supporting us with."
Gaurav G.
CEO, Wellness Company
"TSF has been consistently bringing us high quality leads and setting up demos with the right target audience."
Our Process
01
We work with you to identify your top customers and in that group identify the type of customer with which you can deliver the best work. With this information, we develop and build your Ideal Customer Profile (ICP), which we then use to build prospect target lists for our outreach.
02
From the information gathered in our onboarding process we develop position messaging based on value you bring to solve your ideal customers' pain points. This messaging feeds our talk tracks and email copy.
03
From our experience, we have tested and built winning outreach strategies, sequences, and messaging that work based for your ideal customers.
04
If you already have a working CRM and sales automation tools we will get set up within it. If you don't have anything , no problem we have a variety of technology partners that we work with to get your CRM and sales automation set up. We are also training your rep on the strategy, ideal customer and perfecting our messaging to go to market.
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We package everything up into a sound go to market plan that fits nicely into your sales process to deliver pipeline growth. With us you can then turn your focus onto nurturing your pipeline and closing new business.
06
Once we are aligned on your ideal customer profile and targeting strategy, and the tech stack is set up, we go to market. In the initial 1-2 weeks we are optimizing messaging and validating strategy as we learn in market. You will also begin the relationship with your dedicated Account Manager who will quarterback your account for success.
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As we get deeper in outreach we also gather ongoing data to optimize targeting and messaging. As well, once we begin to book meetings with your ideal customer we also gather feedback on qualification and opportunity
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With this information gathered, we work to optimize to get better over time. Once we are comfortable with our initial campaign we work to help you expand into new verticals and evergreen markets.
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Shipfusion's Story
How Shipfusion used The Sales Factory to build out their net new outbound lead generation program and deliver top of funnel pipeline for their outbound sales team.